Choose a card message for the recipient
Read the front and inside before deciding where the card is best opened.
Match the joke to the relationship
A playful phrase may work as a friendship card. A private message for a partner belongs in a setting where the recipient can read it comfortably.
Check the actual inside wording
Some listings only describe the print finish and card size. Ask for the inside wording or a photo if you want a blank interior or a particular message.